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NEWS | Starwood continues expansion in Europe

Starwood Hotels & Resorts Worldwide, Inc has announced the signings of the 184-room Aloft Munich and the 165-room Aloft Stuttgart. Owned and developed by the Schörghuber Corporate Group, Aloft Munich and Aloft Stuttgart will mark the entrance of Starwood’s Aloft Hotels brand in Germany when they open in 2015. “Together with our long-time partner Schörghuber Corporate Group, we are excited to bring Aloft Hotels to Germany,”
said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa & Middle East. “We see great opportunities to grow our Aloft portfolio in markets like Germany where there is a strong demand for affordable yet stylish, cutting-edge hotel brands,” Vos added. “Following the strategic realignment of the Schörghuber Corporate Group’s hotel division in 2011, we are pleased that these two hotel projects in Munich and Stuttgart enhance our portfolio in a sensible and sustainable manner,” stated Dr. Klaus N Naeve, CEO, Schörghuber Corporate Group. “The two Aloft hotels in Munich and Stuttgart are a successful continuation of our long-standing partnership with Starwood. The new brand will serve to further stimulate the hotel industry in Germany.” Aloft Munich will be within walking distance of retail stores, cafés and restaurants. The hotel will be directly next to Munich Central Station, offering easy access to key locations throughout the city, including Munich’s Franz Josef Strauss International Airport. The new-build Aloft Stuttgart will be part of the MILANEO mixed-used development project in Stuttgart’s European Quarter. All Aloft guest rooms are urban-influenced with over-sized windows and ultra-comfortable plush platform beds as well as walk-in showers and Bliss amenities. Both hotels will feature a re:mixSM lounge and wxyzSM bar. The re:chargeSM fitness centre will offer an opportunity to re-energise and the unique re:fuelSM by Aloft will introduce a convenient deli option for guests on the go, with an array of food and drinks available 24 hours a day.

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