Riesterer will lead the development of the group’s global commercial strategy and direct the implementation within the Americas to ensure its alignment with the global commercial strategy and Americas’ business and brand priorities. Riesterer will continue to report to Thorsten Kirschke, president, Americas and chief operating officer.
Riesterer will be directly responsible for strategy development and the overall integration and alignment of the following teams: Analytics; Loyalty and Online Strategy, including Social Media; Revenue Optimization; Sales; Distribution; and Channel Management. Technology Development will work closely with Riesterer and her team to support revenue generation initiatives.
She will also oversee Marketing and loyalty funds. Since 2009, Riesterer served as executive vice president, Finance and Administration, and was responsible for the finance, legal and strategic sourcing functions for the five brands of the Carlson Rezidor Hotel Group in the Americas. She is a member of the company’s Global Revenue Council and has served as a key advisor to the president in all aspects of the business, including strategic sourcing, organizational design and alignment, investment decisions, global partnership matters and board communications.