Louvre Hotels Group, a major hotel group in France and abroad, has reached the development targets it unveiled at the beginning of the year, opening 70 new hotels in 2012 – 48 located abroad – representing a total of close to 8,000 rooms. This performance again demonstrates the momentum of Louvre Hotels Group's international expansion, since it opened 32, 40 and 62 new hotels in 2009,
2010 and 2011 respectively.
International expansion lies at the heart of Louvre Hotels Group's development strategy
Over the past few years, the international portion of Louvre Hotels Group's business volume has grown steadily. At present, 42% of the Group's hotel portfolio is located outside France, up from 10% in 2007. In addition, the number of hotel rooms managed by Louvre Hotels Group in international markets has increased sevenfold since 2007.
The Group is currently focusing on the emerging markets, on Africa and the Middle East, as well as on Europe. It has implemented a strategy of partnerships with local players possessing in-‐ depth local knowledge. The acquisition of Golden Tulip in 2009 gave a fillip to this expansion drive into new markets, but the Group is also looking to support the development of its other brands, such as Campanile and Première Classe. This applies in particular in markets in which supply in the high-‐end segment is not sufficient to meet the full extent of demand.
Subscribe to Kitchen Jobs Subscription by Email
Get the latest Jobs in Food Production delivered to you.
Get the latest Jobs in Food Production delivered to you.