Moevenpick Hotels & Resorts has opened its fifth property in Dubai, becoming the first international hotel company in the city's Al Mamzar area of Deira. Moevenpick Hotel Apartments The Square opened on 20 January with 180 superior and deluxe rooms, as well as one- and two-bedroom hotel apartment suites. The property is close to the Al Mamzar Beach Park and other landmarks within Deira,Dubai's historical centre.
The upscale hotel company of Swiss heritage presently has four Moevenpick properties in operation inDubai, including Ibn Battuta Gate,
Jumeirah Beach, Bur Dubai and Deira. The fifth property will further complement the company's strategic reach in the city and in the area of Deira. Due to its proximity toDubaiInternational Airport, Dubai Creek,Sharjah, the airport free zone, port and trading centres, Deira remains a vibrant central district where hotels enjoy upwards of 80 per cent occupancy year-round.
Moevenpick Hotels & Resorts is optimistic about its future success in the Emirate, given that the existing portfolio in the city achieved an average occupancy of 86 per cent in 2012. The company is pursuing geographical expansion within the Emirate and a sixth property in Jumeirah Lake Towers will also open later this year.