Hilton Worldwide has signed a franchise agreement with Martinez Hotels & Resorts to bring its upscale DoubleTree by Hilton brand to Ireland. The deal will see Dublin's Morrison Hotel reopen as The Morrison Dublin, a DoubleTree by Hilton Hotel in early February 2013,
following an EUR seven-million refurbishment. Hilton Worldwide currently operates four hotels in the Republic of Ireland, all located in the capital city of Dublin. The 138-room The Morrison Dublin will feature two restaurants and a bar, details of which are to be revealed shortly. Guests will also enjoy access to a 24-hour business zone and split level fitness centre. Events space totalling 410 sq mts will be available with a range of capacities capable of hosting from two to 240 guests.
Patrick Fitzgibbon, Senior Vice President, Development, Europe & Africa, Hilton Worldwide, said, "DoubleTree by Hilton is one of the fastest growing upscale hotel brands in Europe and we are confident it will be a hit here in Ireland. We've been eager to secure the right opportunity and believe we've found it in The Morrison. This deal is also indicative of a renewed buoyancy in the Irish hospitality market, visible both in the strong performance of our existing portfolio and the confidence of owners and developers to invest."
John Greenleaf, Global Head, DoubleTree by Hilton, said, "The Morrison is a perfect hotel to bring under the DoubleTree by Hilton brand and we will be proud to showcase this hotel as part of our growing portfolio. We look forward to welcoming travellers to the vibrant, contemporary city of Dublin with our award-winning service culture and delicious, signature chocolate chip cookie at check-in."