A new report by IHG, one of the world's largest hotel companies, and The Futures Company, identifies the trends set to shape the next 10 years of travel and the new categories of traveller that are emerging. 2013 marks IHG's 10th anniversary as a standalone business.
Bringing together recent research compiled by The Futures Company and insight from IHG,
"The new kinship economy: from travel experiences to travel relationships" identifies groups including "new global explorers" - travellers from high-growth countries such as China and India.
They follow well-trodden paths, want to visit all the must-see sights and are high-spenders –the report highlights that Asian travellers alone will account for one third of the world's travel spend by 2020.
The report also cites the likely increase in city breaks to as yet "unknown" cities that few people have yet heard of, or cities that haven't even been built. Some 400 largely unknown midsize cities in emerging markets – predominantly China and India – will generate 40% of global economic growth over the next decade and beyond.
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