Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups, today announced from its annual business conference, plans to further enhance the Radisson® brand presence in North America. Building upon significant progress and momentum achieved in the last three years, Radisson will roll out a national pilot project to explore opportunities to innovate many touch points of the hotel guest experience beginning in March 2013. Since 2010,
Carlson Rezidor Hotel Group has sought to position Radisson in North America as a powerful, globally consistent, first-class tiered brand in its Ambition 2015 strategy.
"We believe strongly that efforts made over the last three years to improve our properties, and to deliver on our service promise, will be enhanced by new innovations gathered from the pilot project. The guest experience is back," said Gordon McKinnon, executive vice president and chief branding officer, Carlson. "In an iconic way technology has made human interaction even more precious."
Beginning in March 2013 through spring and summer 2013, Radisson will launch a national pilot project across four hotels in the United States, including La Crosse, Wisc.; Phoenix, Ariz.; Salt Lake City, Utah; and Seattle, Wash. The national pilot project is designed to enhance the guest experience highlighted by: establishing a new mobile and online check-in option; launching the Radisson iConcierge, an on-property concierge smartphone application, the launch of an in-hotel charity program, among additional enhancements.
The pilot project seeks to explore opportunities to: improve the guest experience, improve brand perception and leverage property product improvements; increase experience levels by investing directly in the service concepts, as well as the skill sets and knowledge of teams at individual properties; achieve a positive impact on RevPAR and increased GSI and loyalty; and drive development and growth opportunities.