W® Hotels Worldwide today announced the opening of W Guangzhou, the first W Hotel in mainland China. With an iconic architectural building set on the ancient Pearl River, W Guangzhou brings a new interpretation of modern luxury to China, seamlessly blending the city’s storied traditions with the W brand’s dynamic and future-forward designs. The 44th W Hotel globally, W Guangzhou marks a rapid Asian expansion for the W brand,
which has plans to more than double its current footprint of nine hotels to nearly 20 over the next five years.
“W Hotels has a strong pipeline of global growth, specifically in Asia, and mainland China is a highly-anticipated and strategic market for us as we continue to reinvent the luxury hotel landscape with each new W Hotel opening,” said Paul James, Global Brand Leader, W Hotels Worldwide, St. Regis, and The Luxury Collection. “W Guangzhou will set a new scene in the city with its innovative design, buzzing bars and restaurants and Whatever/Whenever service, showcasing what’s new and next for both our jet set guests and trendsetting locals.”
W Guangzhou is situated in the city’s bustling Pearl River New Town District, a rapidly evolving center of entertainment, commerce and design, that is home to dozens of Fortune 500 companies and luxury shopping malls, adjacent to some of China’s oldest cultural treasures. The hotel, complete with 317 guest rooms and suites, offers a fully integrated contemporary lifestyle experience that stylishly reflects Guangzhou’s unique energy and personality as an ancient city in the midst of a modern economic explosion.