McDonald’s plans to invest Rs 400 crore to add another 75 to 100 outlets in India in the next two years. Despite being part of a listed entity now (Westlife Development), it intends to raise money for the same through debt and internal reserves. Most of these new stores would continue to be in the metros and mini metros.
“While we have already gone into Tier-II and III towns, almost 60 per cent of our stores will be in the metros that have the largest population,” said Amit Jatia, Vice-Chairman, Westlife Development.
The burger chain is also exploring new formats, such as café chains under McCafé. “The USP of McCafé is again about coffee at affordable prices. The format is already there in the US and South East Asia and we are open to bringing it to India,” said Jatia. McCafé as a concept is nearly a decade old.
Further, McDonald’s has introduced a range of burgers with different price points, in an attempt to reinforce its positioning as a value brand. The range begins with its cheapest egg burger at Rs 25 going up to Rs 90 for a Maharaja Mac.