The new generation of business executives, entrepreneurs and leisure travellers now have a hotel brand tailored just for them with Vida Hotels & Resorts by Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties.
Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and youthful vitality, creating a stimulating environment.
An ‘urban hub where inspiring minds stay, play and connect’, the first branded outlet in the novel hotel chain will open in Downtown Dubai, offering 156 rooms.
Mohamed Alabbar, chairman, Emaar Properties, said: “The profile of today’s global traveller is changing, with a more youthful, upwardly mobile audience seeking a distinct hospitality experience to suit their needs.
“Vida will add life to the hotel stays of this increasingly important tourist community, delivering an intimate touch but also the freedom they expect.
“With Vida Hotels and Resorts, we are creating a brand new concept in inspired living, elegant yet simple, and a new urban hub for the discerning traveller.”
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The new generation of business executives, entrepreneurs and leisure travellers now have a hotel brand tailored just for them with Vida Hotels & Resorts by Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties.
Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and youthful vitality, creating a stimulating environment.