Hilton Worldwide will add three new hotels to its Turkish pipeline, growing the company’s portfolio in Turkey and surpassing 10,000 rooms in operation and under development, executives have said, according to a report by Hürriyet Daily News.
“Our plan is to continue to grow the portfolio. We have a very focused strategy to grow in Istanbul and the regional cities, coastal and non-coastal regions, resort areas and all across the country,” said Mike Collini, Vice President, development in Turkey, Russia and Eastern Europe.
The latest hotels to join the development pipeline are in Antakya in 2014, Istanbul Çorlu in 2015 and Zeytinburnu in 2016, said Collini. Hilton Worldwide increased its opened hotels in Turkey from eight to 24 in the last four years, which is “significant growth,” said Collini. In 2013 they reached 24 hotels in operation and 21 hotels in development across five brands in Turkey, he noted.
Hilton is now the largest hotel company in Turkey according to Global STR data, with 6,000 rooms operating and more than 4,000 rooms in the pipeline, he said. The Turkish trading portfolio consists of one Conrad Hotel & Resort, ten Hilton Hotels & Resorts, six DoubleTrees by Hilton, five Hilton Garden Inns and two Hamptons by Hilton, Collini noted.
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