Cafe Coffee Day (CCD) has partnered with Axis Communications for installing physical security solutions at over 500 CCD outlets in India. With the Axis surveillance deployment, CCD management can monitor its cafes in real time, across locations. The expected benefits would be increased security, better staff management which will consequently result in enhancing the customer experience overall, the chain said.
In this greenfield IP-based surveillance solution from Axis Communications, the company has installed 1000 cameras in 500 stores in the first phase. The management team at CCD was looking for a superior surveillance solution that would help them enhance security, increase productivity and better staff control in order to enhance service standards that would drive greater sales, they said.
“Our objective was to implement a surveillance system that goes beyond ensuring security and actually serves as a tool to enhance the overall operational efficiency,” said Venkatesh Babu S, Head-MIS, Cafe Coffee Day.
“With 24/7 surveillance, the top level management will have a window into all the locations at all times, irrespective of their physical location and this will enable us to enrich our overall customer experience,” he added.
CCD, the Amalgamated Bean Coffee Trading Company currently owns and operates 1500 stores in 200 cities spread across India
“We are proud to partner with Cafe Coffee Day authorities as they invest in monitoring their cafes with advanced IP based surveillance cameras,” said Sudhindra Holla, Country Manager, Axis Communications, India.
“The cameras that would be installed at the stores are Axis fixed dome network cameras - AXIS M3011, M3004-V and AXIS M3203 which are specifically designed and best suited for Cafe’/ restaurant business,” he added.
Axis Communications, which started its Indian operations in August 2007, provides network video solutions for professional installations across verticals. The company’s customers in India include the International Airports in Chennai, Delhi and Hyderabad; D.Y. Patil Stadium in Mumbai and ITC Welcome Group Hotels, among others.