Carlson Rezidor Hotel Group (CRHG) announced Tuesday that it will launch two new global hotel brands: Radisson Red, a ”lifestyle select” brand, and Quorvus Collection, a curated collection of contemporary luxury hotels that celebrate the local culture. It aims to have more than 60 Radisson Red hotels and 20 hotels in the Quorvus Collection by 2020.
CRHG President of the Americas Thorsten Kirschke told HOTELS Carlson has earmarked US$50 million in equity to start developing the first five forward-thinking Red branded hotels in the U.S., with another US$15 million being spent on brand development. He said Carlson is in the process of identifying sites and expects the first two in the U.S. to open by the end of 2015. -
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CRHG President of the Americas Thorsten Kirschke told HOTELS Carlson has earmarked US$50 million in equity to start developing the first five forward-thinking Red branded hotels in the U.S., with another US$15 million being spent on brand development. He said Carlson is in the process of identifying sites and expects the first two in the U.S. to open by the end of 2015. -
See more at: http://www.hotelsmag.com/Industry/News/Details/48246#sthash.pVDHoW1p.dpuf