KFC India has launched its maiden digital only campaign, aiming to bring alive the Krushers experience for net-savvy teenagers across the country. The company has come out with a Facebook initiative called ‘Krushers Komics’ and a digital video channel on YouTube to drive the campaign further.
The initiative allows the facebook users of KFC to input graphics such as pictures, names and a couple of favorite catchphrases into a storyline to form a graphics novel which can be shared with other users.
fter McDonald's recent move to raise prices for the second time in India this year, fast-food behemoth KFC India is also hinting that prices could be raised.
Tarun Lal, general manager, KFC India & Area Countries, said, "Due to very strong inflationary pressures and our business needs, we will be compelled to look at prices.
However, our core values mean offering the best at the most compelling prices. We would like to keep consumers' interest in mind, and realise that there is inflationary pressure on them as well. So, we will relook at prices for some items. Our recently launched WOW range, priced at only Rs.25, will remain untouched."
This week, Hardcastle indicated that Happy Meals won't be happy anymore by announcing increase in its prices by further five to six per cent-the second price hike by the company in a year-due to the economic slowdown, rising inflation and the increase in service tax. 