Ireland's tourism minister Mary Hanafin has travelled to Paris today (22 October) to help promote the country's tourism and cultural appeal to French tourists.
Showing posts with label Intl- Ireland. Show all posts
Showing posts with label Intl- Ireland. Show all posts
Travelodge boosts Ireland room sales with YouTube ad campaign
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The UK-based budget hotel chain Travelodge Ltd. has found success boosting its brand recognition in neighboring Ireland with a coordinated YouTube advertising campaign.
here is the ad
The company hired online marketing firm Dublinscope to improve its online ad impressions, particularly among UK travelers visiting Ireland. Travelodge was initially skeptical about the value of YouTube, but after reviewing the metrics of a test campaign on the video sharing network, the company became convinced of its promise.
Using YouTube-integrated products like Google AdWords and Google Analytics, Travelodge saw consumer web searches for its properties skyrocket, and room nights booked online similarly jumped, the company says.
“We now regard YouTube as a ‘cost-saving channel,’” Seamus McGowan, managing director of Travelodge Ireland, tells HotelMarketing.com.
Source
send it to us to have it featured on the largest hospitality career e-mag!
The UK-based budget hotel chain Travelodge Ltd. has found success boosting its brand recognition in neighboring Ireland with a coordinated YouTube advertising campaign.
here is the ad
The company hired online marketing firm Dublinscope to improve its online ad impressions, particularly among UK travelers visiting Ireland. Travelodge was initially skeptical about the value of YouTube, but after reviewing the metrics of a test campaign on the video sharing network, the company became convinced of its promise.
Using YouTube-integrated products like Google AdWords and Google Analytics, Travelodge saw consumer web searches for its properties skyrocket, and room nights booked online similarly jumped, the company says.
“We now regard YouTube as a ‘cost-saving channel,’” Seamus McGowan, managing director of Travelodge Ireland, tells HotelMarketing.com.
Source
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