Hilton Hotels Corporation have announced the addition of The Bentley Hotel in London to the company's luxury and lifestyle brands portfolio.
This newest property addition marks the debut of The Waldorf Astoria Collection brand in the United Kingdom.
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The Bentley London, The Waldorf Astoria Collection, will be the third European hotel to join the company's Waldorf Astoria Collection. In September 2008, the former Rome Cavalieri Hilton was relaunched as the Rome Cavalieri, The Waldorf Astoria Collection, marking the debut of the luxury brand in the region. In January 2009, the brand welcomed its second European hotel, The Trianon Palace Versailles, The Waldorf Astoria Collection, to its portfolio. The company has also unveiled plans for its Israeli inauguration, with the opening of The Palace Jerusalem in 2010.
from HospitalityBizIndia.com