Main learnings:
- a pass on alcoholic options on most dining-out occasions, so operators need to be paying attention to pours beyond adult beverages.
- Diet cola takes the lead. Thirty-three percent of consumers name diet cola as the soft drink they order most often
- Higher-income households order wine more often when dining out; lower-income households are more likely to choose beer.
- Coffee’s growth may be losing steam.
- They’ll take their water bottled and sans bubbles
- Milkshakes beat out smoothies, and they’re not just for kids.
- Carbonated drinks are losing their fizz
- Consumers are especially brand-conscious when it comes to coffee, and the younger they are the more it matters.
Editor | This is for Americans. You will need to do your own research for any other part of the world, but I can personally say the study isn't off the mark.
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