While other regions return increases in length of stay and average daily rates
Globally, the GDS channel, which consists predominantly of business travel bookings, realized February bookings increases of 3.59%, a jump in net revenue of 2.96% and a rise in ADR of 0.95% over February 2009.
North America returned strong performance on the booking front, surpassing February 2009 by 8.58%. Other regions, not realizing the bookings boost, did sustain higher length of stays (2.21 days, versus 2.14) than North America, and ADR that has trended 15% to 21% higher than North America for the last 14 months.
"Hotels worldwide have been holding their breath for business travel to recover," said Mike Kistner, chief executive officer of Pegasus Solutions. "February figures are suggesting they can possibly exhale... a little.
Source