Develops, implements and manages marketing strategies for the overall Utell Brand, along with creating, developing and managing marketing for the relevant sub brands, to the global Supply / Hotel market. Creates, develops and manages the Utell Segmentation and Utell Partnership marketing strategies and tactics to position the associated programmes profitably to the Supply markets.
Implements to market pricing and bundling of Utell proposition, products and branded programmes/collections to fit business strategies. Determines and directs delivery of supply related, collateral & communication strategies. Determines development and retention marketing strategies utilising supporting resources such as marketing communications, CRM, webinars, tradeshows, to ensure these are profitably executed to support the sales team to reach their revenue targets.
Required Skills
Must be well organized, team builder, and deliver to agreed deadlines
Commercially astute
Customer focused with strong aptitude in managing budgets and profit & loss accounts
Outstanding influencing skills, internally and externally
Able to make sound decisions quickly
Excellent verbal and written communication skills
Leadership qualities, high energy and commitment
Required Experience
Multi-market Hospitality / Travel Industry marketing experience.
Proven track record in managing, expanding and developing marketing programmes and teams at a senior level
Strong experience and understanding of Hospitality and Travel Industry trends, issues & emerging technology.
Experience in managing multiple marketing priorities including but not limited to brand marketing programmes, CRM development, online programmes, email, collateral programmes and lead generation programmes
Fluent in written and spoken English as well as ideally a second European language
Experienced in senior level presentation and demonstration
Extensive knowledge of the Supply side of the industry
Job Location
Kew, MDX, UNITED KINGDOM
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