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IHG Seeks Global Dynamic Pricing Adoption After Asia Success

Dynamic pricing entails a discounted percentage off of the best available rate for the day.
IHG offers clients an in-depth analysis as to what their rates would have been if they had a dynamic model in place.

InterContinental Hotels
Group last summer invited corporate clients in Asia-Pacific to adopt a
dynamic pricing model and now claims that more than 1,000 accounts in
the region have signed on. Since taking the strategy worldwide this
spring, however, IHG outside Asia-Pacific has yet to sign dynamic
pricing contracts. Despite resistance, IHG continued to promote the
model last month at the National Business Travel Association convention.




source





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