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Marketing Disaster! Edited Photos Found, Ruin Hotels' Online Image

For all the marketing heads who think nothing of editing the property photographs to make public areas seem bigger, rooms nicer and hotels more appealing, this is a reality check.


Oyster.com has found that photographs on hotel websites are misleading. This in itself it not new. Anyone who has worked on creating a hotel brochure or is involved with food photography would know, but with new age tools, social media the effects can be very damaging.

With increasing citizen journalism, ease of technology and instant shares, this should be worrisome.

See some example:

hotel imaging
hotel images

hotel gym
hotel gym

My fav is below!
pool
pool


Source