Kaati Zone, a quick service restaurant chain, is looking to expand its number of outlets through partnership with local entrepreneurs in major cities of southern and western India, according to a top official.
"We currently have a presence in six cities (Bangalore, Chennai, Hyderabad, Coimbatore, Mumbai and Pune) and are doing well. Our effort is to expand in the existing locations as well as explore a few tier-2 cities. We will continue to grow through franchisee partners and will have a national footprint over the next 4-5 years," Kiran Nadkarni, CEO,Kaati Zone, said in a report by FnB News. Kaati Zone is an important player in the Indian QSR space. In the initial six years, it focussed on its presence in one city and established the scalability of the business model. Right now it has a central manufacturing facility and frozen supply chain that services the entire network of stores. It has retail store formats that provide attractive returns to franchisees. This is driven by the acceptance of food and convenience of take-away meals which has helped to have a large customer base. The franchise programme of the company offers complete support to a franchisee during project implementation and later during operation. "From location selection to providing detailed drawings for construction of stores and the list of equipment with approved vendors and prices to training of staff is extended. During the operational phase periodic training and marketing assistance is offered augment the volume of business. We conduct regular audits to ensure consistent customer experience and adherence to our standard operating procedures," he added. We are unable to disclose financial information of the company due to confidentiality agreements with our investors, stated Nadkarni.
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