HUALUXE Hotels & Resorts is the first international hotel brand specifically designed for Chinese consumers focusing on the unique aspects of Chinese etiquette, the importance of rejuvenation, status recognition and enabling spaces that reflect local customs and heritage. "Since we entered this market in 1984, we have been evolving our operating standards and services to ensure all our Chinese guests feel welcome and comfortable," said Keith Barr, CEO, IHG Greater China. "HUALUXE Hotels & Resorts marks an innovation in this industry. Our three decades of experience has given us deep consumer insight that we have now used to create a brand where every element has been fashioned to suit the tastes and sensibilities of our Chinese guests," Barr added. The eight newly signed hotels and resorts are expected to open between 2014 and 2016. The new signings include the 380-room HUALUXE Beijing Xinan; 400-room HUALUXE Shanghai Pudong Kangqiao; 350-room HUALUXE Chengdu High-Tech West; 380-room HUALUXE Zhangjiajie Resort; 300-room HUALUXE Ordos Dongsheng: 300 rooms; 350-room HUALUXE Foshan Nanhai, 282-room HUALUXE Yangjiang City Centre; and 330-room HUALUXE Fuzhou Downtown.
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