Hilton Worldwide today announced the signing of three franchise agreements for its rapidly expanding DoubleTree by Hilton brand in three more UK cities. Having opened 11 hotels in the UK in the last two years, the brand has reached agreement on additional sites in Bristol, Edinburgh and Nottingham.
Todays announcement begins a landmark year for DoubleTree,
which will see it open five new hotels in 2013, reaching a total of 25 hotels in operation across the UK. This marks a spectacular rise to prominence for the brand, having made its UK debut as recently as 2008 wit h the opening of DoubleTree by Hilton Cambridge.
Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide, said, Since launching DoubleTree by Hilton in the UK, the brand has built overwhelming momentum, particularly as a conversion proposition for existing properties. Beginning the year with the signing of these three outstanding hotels is testament to our aspirations to continue in the same vein throughout 2013.
DoubleTree by Hilton Edinburgh City Centre will become the brands first hotel in the Scottish capital, which saw the luxury Caledonian, A Waldorf Astoria hotel complete its 24m restoration last year. In a franchise agreement with West Register Hotels, the former Point Hotel will convert to the DoubleTree by Hilton brand this summer following a period of significant investment and refurbishment, operated by BDL Management.