Hospitality Career E-Mag: NEWS | Emaar Unveils Vida Hotels and Resorts 'Where Inspiring Minds Meet'

The new generation of business executives, entrepreneurs and leisure travellers now have a hotel brand tailored just for them with Vida Hotels and Resorts by Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties. Vida, meaning 'life' in Spanish, embraces warmth, simplicity and youthful vitality, creating a stimulating environment.

An 'urban hub where inspiring minds stay, play and connect', the first branded outlet in the novel hotel chain will open inDowntown Dubai, offering 156 rooms. Mohamed Alabbar, Chairman of Emaar Properties, said: "The profile of today's global traveller is changing, with a more youthful, upwardly mobile audience seeking a distinct hospitality experience to suit their needs. Vida will add life to the hotel stays of this increasingly important tourist community, delivering an intimate touch but also the freedom they expect.

With Vida Hotels and Resorts, we are creating a brand new concept in inspired living, elegant yet simple, and a new urban hub for the discerning traveller." According to the ITB World Travel Trends Report 2012/2013, more than a third of travellers are aged 15-34.Dubaiserves as the hub for a vast youthful demography of over 2 billion people below the age of 25 years across theMiddle East,AfricaandAsia. Vida Hotels and Resorts aims to tap into this rapidly emerging market, offering services and an ambience designed to appeal to the younger generation, as well as the practical advantages that go with great hotels in the best locations.

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