Hard Rock International, in collaboration with Bayshore Capital, announces plans for a Hard Rock Hotel in Daytona Beach, bringing the legendary Hard Rock vibe to one of Florida's greatest vacation destinations. Expected to debut in 2016, in sync with the running of the 58thAnnual Daytona 500, the beachfront site will be the largest in the market, currently slated to feature 250 hotel rooms, 100 condominium units with access to all hotel amenities and a signature Hard Rock Cafe.
"We feel privileged to be a part of this development and look forward to its opening around the 2016 Daytona 500."
Hard Rock Hotel Daytona Beach will be the brand's fourth hotel in Floridaand is currently anticipated to offer two rock star suites; Body Rock® workout facility; Rock Spa®; the world famous Rock Shop® featuring Hard Rock's iconic merchandise and exceptional dining options, including a world-famous Hard Rock Cafe, where its legendary memorabilia and live music would be a favored attraction in Daytona Beach– as it is in Cafes from Londonto Los Angelesand Buenos Airesto Barcelona.
With music at its core, Hard Rock will bring live music and entertainment to the vacation destination. The beachfront property is also expected to feature a pool complete with a bar and grill, where guests can enjoy poolside cocktails.